Sustainable hires starts
with existing networks
Social network strategy for hiring, activation and retention.
We organise sustainable recruitment, activation and retention through ambassador networks for organisations, regions and partnerships. For employees, students, career switchers, volunteers and other target audiences you want to reach structurally.
What ambassadorship means to us
For us, ambassadorship means activating existing networks where trust, recognition and personal recommendations motivate target audiences to actually take action.
Referral hiring happens when employees, students, interns, volunteers, mentors, partners and other stakeholders share their experiences, stories, vacancies and network in an authentic way.
That is exactly why existing networks are so valuable.
Successful referral hiring starts with systematically
activating your social networks
More than 2,000 organizations across Europe participated in the Referral Recruitment Benchmark.
The outcome is clear: referral recruitment works best when ambassador engagement is structurally organized and continuously activated.
In this whitepaper, we show why many referral employee programmes fail to gain momentum and what organizations do differently to achieve sustainable growth through ambassador networks.
Our approach to social referral network strategy
From research to structural network activation
We always start with research: who do you want to reach, which networks have influence and how do you activate ambassadors structurally?
This is how we develop social network referral strategies for organisations, regions and partnerships that sustainably support the recruitment, activation and retention of employees, students, career switchers and volunteers.
Our approach in practice:
-
Research
Mapping target audiences, behaviour, motivation and existing networks. -
Strategy
Translating insights into a social network strategy for hiring, activation and retention. -
Network activation
Activating ambassadors, stories, content and campaigns. -
Embedding
Organising direction, follow-up, monitoring and ownership.
About us
Michael Boud and Maaike Willems are the driving force behind Referral Specialist. With over 25 years of experience each, they combine strategy, activation and referral employee programme management around referral hiring and ambassador networks.
Together they ensure that ambassadorship is not only conceived, but actually organised, activated and embedded.
